About LUNAI
I help founders get clients.
I'm Flora.
I work with B2B founders on one of the hardest parts of running a business: getting the right people to pay attention to what you sell.
I teach digital marketing at university, and I've worked on outreach for founders across the Netherlands, the UK, Canada, the UAE and Europe.
I started LUNAI because I saw how often client acquisition gets overcomplicated. Too many tools. Too many messages. Too much noise.
I wanted to build something simpler.
Find the right people. Say something that matters to them. Follow up. And use technology where it actually makes the work easier.
That's how I work with my clients, too. I'd rather work closely with a small number of businesses and do the work properly than build something I wouldn't use myself.
How we work
Start with where you are.
You already know your business. You may already have an offer, a LinkedIn profile, a few ways of finding clients or an outreach process that kind of works. We start there. Then we figure out what would make the biggest difference.
01 - Look at your business
We look at what you sell, who you want to reach and how you're currently getting clients.
- -Your offer.
- -Your audience.
- -Your positioning.
- -Your messaging.
- -Your outreach.
- -Your follow-up.
We want to understand what is already working before we start changing things.
02 - Find the biggest opportunity
You probably don't need to fix everything. We figure out what matters most right now.
- -Maybe it's the offer.
- -Maybe it's who you're targeting.
- -Maybe your message isn't landing.
- -Maybe you're reaching the right people but not getting replies.
- -Maybe too much of the process still depends on you doing everything manually.
We find the part that will make the biggest difference.
03 - Build what will help you get there
Then we work on it.
- -Sharpening the offer.
- -Reworking your LinkedIn.
- -Writing the outreach.
- -Building the follow-up.
- -Setting up automation.
- -Or putting the pieces together into one client acquisition process you can actually use.
The point is not more advice. The point is getting the right pieces in place.
04 - Know what to do next
You leave knowing what happens next.
- -What to do.
- -Who to contact.
- -What to say.
- -What to follow up on.
- -What to measure.
- -What to improve.
The goal is to make client acquisition feel clearer and easier to act on.
A few things I believe
The work is better when it stays simple.
01
Clear before clever.
We get the message right before adding more tools.
02
Technology should make the work easier.
AI and automation are useful when they remove repetitive work without making the experience feel robotic.
03
You should understand what you're building.
I want you to be able to use what we build, not feel like the whole thing is a black box.
Working together
I keep the client list small.
I keep the client list small so I can stay close to the work and the businesses I'm working with. If you're a B2B founder who wants more clients, I'd love to hear what you're building.
Get your client plan - free
A free 30-minute call to look at your client acquisition, find the biggest opportunity and map out what to do next.
Get your client plan - free